Important 2024 updates for everyone sending Messages to t-mobile numbers
New sev-0 Fines On Prohibited A2p
Traffic, effective February 15, 2024
Everything You Need To Know
Resources Mentioned
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T-Mobile has introduced A2P 10DLC non-compliance fines for messages including prohibited content. If T-Mobile detects any messages that violate the tiers listed below, they will issue a Sev-0 violation (the most severe consumer violation), a non-compliance fine, and carriers will immediately block the offending messages.
This applies to all commercial messaging non-consumer A2P products (SMS or MMS short code, toll-free, and 10DLC) that traverse the T-Mobile network.
Because Sev-0 violations also infringe on FG Funnels® acceptable use and messaging policies, FG Funnels® will pass on these fines to you for every Sev-0 violation, starting February 15, 2024. These fines include, but are not limited to, the following:
Tier 1: $2,000: phishing (including simulated phishing sent for security testing or similar purposes), smishing, and social engineering. Social Engineering is a technique used to manipulate someone into sharing private information, like passwords or credit card numbers.
Tier 2: $1,000: illegal content (content must be legal federally and in all 50 states)
Tier 3: $500: all other violations in commercial messaging including but not limited to, SHAFT (sex, hate, alcohol, firearms, and tobacco) that do not follow federal and state law and regulations (e.g. age-gate).
These non-compliance fines apply to violations across any A2P messaging product (SMS/MMS short code, toll-free, and 10DLC).
T-Mobile reserves the right to permanently suspend any brands, campaigns, and your company’s access to the T-Mobile Network in the event violations are deemed to be excessive. If you are subject to these fines, FG Funnels® will send you a Sev-0 violation notice and will subsequently charge the respective fine amount.
Who does this affect?
T-Mobile is a U.S.-based cell phone carrier, so this will impact anyone sending text messages to U.S. consumer phone numbers via SMS or MMS short code, toll-free, or 10DLC.
WHAT YOU NEED TO Do
Be sure to review the details in the pages linked below to understand exactly what is and isn't allowed in your messaging content:
Then, if you are at all unsure if your messages are compliant, review and edit your messaging content to be completely sure it is within allowed message categories.
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